Selfridges

Harry Gordon Selfridge founded Selfridges and is widely credited with coining the expression "the customer is always right". Techniques for marketing at Selfridges are techniques that were adopted by department stores all over the world such as placing the highly profitable perfume counters at the front of the store in the middle. Unusual and interesting exhibits were also features which attracted shoppers to come back to the shop. In 1909, Louis Bleriot's monoplane was exhibited in Selfridges after it's first cross channel flight. Innovation in bold marketing is epitomised by Selfridges world famous window displays which have been pored over by photographers for generations and published in many magazines worldwide including Vogue, Design Week, Harpers Bazaar and the New York Times. 1-27 April 1925 saw the first public demonstration of the television which was given from the first floor of Selfridges by John Logie Baird. Selfridges stores are also known for their architectural excellence and the London flagship store was designed by Chicago architect Daniel Burnham who also designed the Marshall Fields department store in Chicago.
Bloomingdales
Window displays also became a trademark of Bloomingdales with
many imported European products used as a centrepiece to elaborate theatrical backgrounds. Another trademark is the small medium and large brown bags which have became a part of a shopping trip to Bloomingdales from 1973. Bloomingdales target market became the affluent young professional classes in New York and around the same time as the brown bag was brought into use, many expensive designers were supplying the store. Famously, in 1976 traffic was reversed on Lexington Avenue so that Queen Elizabeth II could exit her vehicle on the right hand side and enter the store through the main entrance.
Window displays also became a trademark of Bloomingdales with
many imported European products used as a centrepiece to elaborate theatrical backgrounds. Another trademark is the small medium and large brown bags which have became a part of a shopping trip to Bloomingdales from 1973. Bloomingdales target market became the affluent young professional classes in New York and around the same time as the brown bag was brought into use, many expensive designers were supplying the store. Famously, in 1976 traffic was reversed on Lexington Avenue so that Queen Elizabeth II could exit her vehicle on the right hand side and enter the store through the main entrance.





the people that have made it, watched it, used it and not only been part of it but made it a part of their city and life.
Art by Martha Cooper and Henry Chalfont (right). This book is now legendary in the world of graffiti and was one of the first books to give the world an insight into the graffiti movement, why it had come about and it's expressionism, artists running from the authorities whilst trying to display what they do to the public on New Yorks subway trains. It also contributed massively to the perception that modern graffiti's roots lie deeply embedded in the New York Subway. Maybe but nowhere was it more prevalent. Critics said that it showed how out of control New York was when in the 70s and 80s subway trains were completely drowned in writers tags, window down pieces, window up pieces, whole cars - it was war between artists. Although not what one might expect an artist to be although early protagonists such as the writer "Seen" have gone on to develop successful
careers out of graffiti and related arts. Seen is now 'seen' as the godfather of graffiti. The importance of graffiti in the history of the New York subway can be seen in the size of some of the pieces and planning that went into the trips to train yards. Writers faced competition from one another in a bid to become the best known writers or the best painters alongside normally having to steal the paint and escape the law. For hundreds of youngsters it was a way of life that ordinary members of the public were exp
osed to in the most colorful, criminal, messy, imposing and beautiful way. Everyone had a view on it. It took years and millions of dollars to clear up New York's trains but the old images of New Yo
